RACHEL HILLEL

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BRAND, MARKETING & INNOVATION DIRECTOR

Rachel is the Brand, Marketing and Innovation Director for the Coffeesmiths Collective, previously the International Head of Insight at Pret a Manger and Head of Food and Beverage Development at Hotel Chocolat.

She has over 10 years of senior experience in leading the expansion, product and concept extension plans for brands in the UK and internationally. With a combination of advanced customer insight and commercial acumen, Rachel has a strong track record in driving the growth of leading consumer businesses in the hospitality and retail sectors, of developing brand strategies and taking them from concept through to implementation and capitalising upon growth opportunities.   Previously, as the International Head of Insight at Pret a Manger, she managed and implemented key customer insights for the Pret a Manger’s global business. Alongside, executing location and property selection processes and the planning and implementation of marketing campaigns in new markets and countries.

As the Head of Food and Beverage Development at Hotel Chocolat she was responsible for managing the continual growth and development of the F&B business. Her remit also included leading the developments of new concepts for the company, site acquisition and ensuring that offer, marketing, communication, design and brand values were in line with their target audience. Having her own Brand Development consultancy, Rachel worked with many clients within hospitality and retail to grow their brands through launching and operationalising new concepts, site selection, market understanding, brand refreshes, product & brand innovation.

Ben Shelton